Afterlosingherhusband,Sultan,whoisafraidofbeingleftalone,tellsherchildrenthatshewantstoremarryimmediately.However,herchildrendonotfindthisappropriate,asonlyonedayhaspassedsincetheirfather'sdeath.HersonNevzat,whohasatraditionalperspective,believesthatnooneinthesmalltownwillapproveofthis.AlthoughherdaughterReyhantriestorespecthermother'swish,shethinksitisadecisionmadetoosoon.Despiteherchildren'sobjections,Sultandoesnotgiveuponherdesire.Whilesearchingforasuitablespouse,shealsoentersintobusinessventures,doingeverythingthatpeoplesaid"awomancannotdo."Sheconvertsherhomeintoaguesthouseandmanagesit,opensastallinthemarket,andcompeteswithmalevendors.Sultan’sattitudesetsanexampleforotherwomeninthetown,whoalsobegintoleadindependentlivesandworkintheguesthouseandmarketlikeSultan.Sultan’sstrugglewillalsoleadtotheorganizationofwomeninthetownandthedevelopmentoftheirownidentities.